Reducing Revenue Risk

We solve the challenges and lay the foundations for long-term growth by creating alignment, best practice and enhanced performance.

OPTSM Limited | Optimising Sales and Marketing

Challenges we address

Problems We Solve


We exist to reduce revenue risk by aligning and optimising sales and marketing activities.

We help clients to unlock untapped potential and to develop and embed best-practice. Our aim is for clients to continue their revenue growth long after our initiatives have ended.

Working holistically we:

  • Set the direction – helping clients validate and adjust their initiatives
  • Smooth internal frictions – breaking down interdisciplinary barriers to get everyone aligned behind the strategy and plan
  • Make it happen – optimising sales habits, marketing processes and use of technology to drive best practice execution into every selling engagement

Who We Are

Established by combining the SmarterNewBusiness and The Habits Coach programmes, the programme leads work together to align and upgrade sales and marketing activities.

Steve Edge

Steve Edge (programme leader for The Habits Coach) is a practising sales professional with extensive experience in selling complex solutions internationally (worked with and for Bluebird, PTC, AspenTech, GEIP, SugarCRM).

Richard Higginbotham

Richard Higginbotham (Programme Leader for SmarterNewBusiness) is a business development oriented Market Director with extensive growth, innovation and marketing / sales transformation expertise (British Gas, IBM, nPower, Nationwide Building Society, Betfair).

Optimising Sales and Marketing – Driving Growth through Alignment

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