About OPTSM

OPTSM exist to help prevent our clients doing ‘dumb stuff’ and help them to work smarter.

We have 3 points of focus:

From ‘Dumb’ To ‘Smarter’
Smarter Processes People doing tasks that a robot could do better and cheaper Increasing Speed, Capacity and Quality whilst reducing risk by using our digital workmate – Jo
Smarter Selling Sales people acting as clones of your competitors in sales situations “Flipping” and personalising the sales approach to create engagements that connect directly with buyers’ goals, aspirations and priorities
Smarter NewBusiness Investing in rafts of content, digital marketing campaigns and marketing technology that generate initially impressive KPIs but the sales team are still crying out for a quality pipeline of leads Identifying target buyers’ ‘buying roadmap’ and targeting the questions they need answering – testing and proving success using existing tools and low-cost technology.

Our Approach

Working Smarter means getting results and our approach is geared toward accelerating Return on Investment.

Our engagements seek to minimise up-front investment and demonstrate early success.  This both delivers benefit quickly and enables iterative and scalable improvement.

For clients who are constrained by multiple pressures this creates both capacity to grow and capacity for change.

Leadership Team

Steve Edge

Co-Founder and Director

Steve Edge is a practising sales professional with extensive experience in selling complex solutions internationally (worked with and for Bluebird, PTC, AspenTech, GEIP, SugarCRM).

Richard Higginbotham

Co-Founder and Director

Richard Higginbotham is a process transformation expert and business development oriented Marketing Director with extensive growth, innovation and transformation expertise (British Gas, IBM, nPower, Nationwide Building Society, Betfair).

Paul Stallard

Director of Strategy

Paul specialises in strategic management, innovation, optimizing digital sales & marketing strategies, product management and proposition development.

He has worked with some of the world’s largest banks and financial services companies – HSBC, Lloyds Bank Group, BNP Paribas, Deutsche Bank AG, UniCredit, Northern Rock (good bank), Hargreaves Lansdown, Euromoney, DST International, Riyad Bank, BSF Bank in Saudi Arabia and Bank Muscat in Oman.